Bilbao International Logo


Bilbao's commitment to artistic expression is intimately tied to the shift in the model of urban and economic development.

Not only is the Guggenheim Museum able to attract the most sophisticated contemporary art shows, but both the Fine Arts Museum and Bilbao Arte Foundation have also displayed a spectacular renewal, promoting programmes to produce and disseminate art of all types.


Art in the street

Wandering around Bilbao, one can enjoy works by artists who let their imagination fly, turning the city into a veritable open air museum.

Such artists as: Salvador DALI, Eduardo CHILLIDA, Jorge OTEIZA, Miquel NAVARRO, Manolo VALDES, Jeef KOONS, Louise BORGOISE, Vicente LARREA, and many more, offer a fresh and novel perspective to a number of sites around the city.


Urban Equipment

This section covers urban elements such as benches, litter bins, tree grates, street lights, bollards, bus-stops, signage, and so on.

Discover the city's identifiers, which more often than not go unnoticed.



The concept of design is so wide and varied that sometimes the boundary between art and other artistic disciplines becomes very thin, or even non-existent.

With design as its leitmotiv, this section is intended to be a hodgepodge of topics.


Bilbao Art District

Bilbao Art District is born, a joint initiative of the galleries, museums and art major agents of the city, with the participation, support and cooperation of the City of Bilbao and the Provincial Council of Biscay.




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Identidad Visual Bilbao: de marca a símbolo

Starting point: problems of identification

Old logos

The idea of a corporate brand was born of the need to better communicate to the residents of Bilbao the countless number of services, initiatives and projects undertaken by the City, albeit largely unknown by the public. There was, hence, an urgent need to identify and adequately provide these public services with meaning.

Although the City of Bilbao possessed a modernised version of the municipal coat of arms, in 2003 the City commissioned the creation of a corporate logo which would unite the previously weak identity of a mix of various issuers: municipal departments, contractors, and others.

A simple and direct design was sought after, one that would be easy to remember and be in harmony with the new spirit pervading the city, eliciting trust and affection. In a seeming contradiction, it was not intended that the logo necessarily highlight the denomination of Udala-Ayuntamiento, Bilbao City Hall, since an associative type of city-brand was desired.

Graphic elements: symbols of identity

Aesthetically, the initial preferences were in line with the creation of a contemporary, minimal and user-friendly visual identity, whereas the traditional coat of arms of Bilbao would be reserved for the media, formal occasions and official municipal events. The logo, therefore, had to be easily identified and be identifiable by recipients of all walks of life, background and cultures. This resulted in a ‘graphic trinity’: an oval shape with the letter ‘B’, the colour red and the word Bilbao.

Logo Bilbao nuevo

Red: the colour of Bilbao par excellence, it is set in the so-called warm colours, transmitting a sentiment of optimism and momentum.

‘B’… Bilbao: with just the name and nothing else, since it was considered that the word ‘Bilbao’ did not require the additional support of a slogan to take on extra meaning.

Objectives & Functions: scope of the brand

Aside from the universally accepted requirements of a logo, that it be legible, versatile and timeless, the brand ‘Bilbao’ has steadily grown in identification and popularity:

a) Identification of a sole issuer: City Hall = the City.
b) Identification of the diversity of municipal services: gaining visibility.
c) Identification of the city-building project: the message.

This brand was a firm commitment to unequivocally identify throughout the city what and how is being done, and above all, who is in charge